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The KEY Collective envisions every child without the financial means having the same opportunities available to their peers, available to them, without any social stigma attached.


The KEY Collective was started in 2017 as a result of a grant awarded by Exeter Hospital to assist in establishing the #areuin? card program through their Suicide Prevention Grant Initiative. Although this program does not specifically offer suicide prevention training, research shows that giving at-risk, under-privileged children an opportunity to be involved with sports and other activities reduces the risk of suicide.

The Collective’s first program, the #areuin? card, was launched in the 2017-2018 school year within the SAU 16 school district (Exeter, East Kingston, Brentwood, Kensington, Newfields and Stratham) as a pilot program.

Today, the #areuin? card program is offered in the Exeter, Hampton, Portsmouth & Seabrook school districts.

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